Consent Manager and Data Laws in Digital Marketing

Consent Manager and Data Laws in Digital Marketing

About This Session: Anoop T Unnikrishnan to delve into the essentials of Consent Management and Data Laws in Digital Marketing. This session will cover key regulations, practical implementation of Consent Management Platforms (CMPs), and what it truly means to be legally compliant in your digital marketing efforts. What you'll learn: Understanding GDPR, CCPA & India's DPDP Bill How to implement a Consent Management Platform (CMP) Tracking cookies, opt-ins, and user preferences What "legally compliant" really means in digital marketing