3 Day Tech SEO Workshop Series By Abhinav Krishna CS (TheSEOcentral)

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About Course

A 3-Day Practitioner-Level Program

This 3-day advanced technical SEO program is designed for experienced SEO professionals who want to move beyond tools, checklists, and surface-level audits — and learn how modern search systems actually interpret, prioritize, and serve websites.

The program is structured around a core principle:

Crawling is data collection.
Auditing is decision-making.
Execution is validation.

Participants will learn how to collect the right technical data, interpret it in the context of business goals and search behavior, and convert findings into execution-ready technical roadmaps.

Who This Program Is For

  • Technical SEOs with hands-on experience

  • SEO leads and consultants handling complex websites

  • eCommerce, SaaS, publishing, and large-scale sites

  • Professionals working with JavaScript, international, or multi-template platforms

This is not a beginner program and does not focus on basic SEO concepts or tool walkthroughs.

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What Will You Learn?

  • Final Program Outcome
  • By the end of this 3-day program, participants will be able to:
  • Conduct real technical SEO audits, not tool-generated reports
  • Understand how search engines interpret technical signals
  • Make confident, defensible technical decisions
  • Build scalable and repeatable SEO workflows
  • Translate technical findings into business-aligned execution plans

Course Content

Day 1 – Foundations: How Search Systems See Websites
Objective: Build a shared mental model of how modern search engines crawl, interpret, and prioritize websites — before touching any tools. What Day 1 Establishes What an SEO audit actually is (and what it is not) Why most technical audits fail despite large reports The difference between site reality, crawler reality, and search system interpretation Why technical SEO must start with goals, not issues Key Topics Covered Crawl vs Audit: data collection vs decision-making How Google and modern search systems process technical signals Crawlability, indexability, and serving — as separate systems Why “fixing everything” is often harmful Defining audit goals aligned to business and revenue pages Outcome of Day 1 Participants leave with: A clear audit philosophy A goal-driven framework to guide all technical work A shared language for discussing technical SEO beyond tools

  • Foundations: How Search Systems See Websites
    03:00:00

Day 2 – Advanced Technical Audit
Data Collection and Technical Interpretation Objective: Learn how to collect, segment, and interpret technical data correctly — and understand what actually matters to search engines. Day 2 focuses on how data is gathered and interpreted, not on generating issue lists. 1. Targeted Technical SEO Crawls Designing crawls based on audit goals Understanding what Google is allowed to see vs what exists beyond directives Proper use of rendering, user agents, and crawl scope Why a single crawl is never enough 2. Website Segmentation for Deep Analysis Segmenting sites by: page type region language template intent Why segmentation reveals problems flat audits hide Identifying template-level vs page-level issues 3. Crawl Directives & Signal Conflicts Managing robots.txt, meta robots, canonicals, and redirects Detecting conflicting and diluted signals Understanding how search engines resolve contradictions Preventing crawl budget and indexation waste 4. Log File Analysis – Real Googlebot Behavior Why crawl tools are simulations, not reality Using log files to understand: crawl frequency crawl depth ignored vs prioritized URLs Matching log behavior with crawl findings Validating assumptions about “important pages” 5. Building Repeatable Crawling Workflows Creating crawl workflows that can be reused and validated Before-and-after crawl comparisons Using crawls to measure impact, not just discover issues 6. API-Connected Technical Analysis Connecting crawl data with: Schema validation UX signals Page speed metrics Understanding how technical layers interact Identifying system-level weaknesses rather than isolated errors Outcome of Day 2 Participants will be able to: Collect accurate technical data Segment websites intelligently Interpret crawl and log data with confidence Separate noise from meaningful technical signals

Day 3 – Decision-Making, Prioritization & Execution
Objective: Transform technical insights into clear decisions, prioritized actions, and execution-ready roadmaps. This day is about judgment, not implementation checklists. Not everything that is broken should be fixed. 1. International & Multilingual Site Decisions Structuring international websites correctly Choosing between subfolders, subdomains, and ccTLDs Managing duplication across regions and languages Making strategic hreflang decisions, not mechanical implementations 2. Hreflang, Regional Targeting & Duplication Control When hreflang helps — and when it doesn’t Common hreflang failure patterns Regional intent vs language intent Preventing index bloat and cannibalization 3. Advanced eCommerce Technical SEO Decisions Faceted navigation: what to index what to block what to consolidate Canonical strategies for scale Structured data as a ranking support system, not a magic fix Managing crawl budget on large catalogs 4. JavaScript SEO – Risk-Based Evaluation Understanding SPAs, SSR, CSR, and dynamic rendering What hydration actually solves — and what it doesn’t Lazy loading and rendering trade-offs Identifying when JavaScript is a real SEO problem vs a perceived one 5. Building a Technical Prioritization Framework Aligning fixes with: business goals revenue pages crawl and indexation impact Moving from issue lists to execution sequences Creating decision frameworks instead of scoring models Communicating priorities to stakeholders and developers Outcome of Day 3 Participants will leave with: A decision-driven technical SEO mindset The ability to justify why something should or should not be fixed A repeatable prioritization framework Execution-ready technical SEO roadmaps

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